The phrase refers to attire and equipment produced by an Australian firm identified for its motorcycle-inspired aesthetic. This model typically incorporates classic and customized bike parts into its designs, leading to a novel mix of rugged performance and trendy enchantment. An instance could be a waxed cotton jacket with bolstered stitching and delicate branding.
This model of clothes appeals to a selected shopper demographic excited about bikes, browsing, and a usually energetic life-style. The model’s deal with high quality supplies and craftsmanship contributes to the sturdiness and perceived worth of the merchandise. Rising from a customized bike workshop, the corporate has developed a powerful model identification rooted in authenticity and a ardour for classic bikes. This heritage resonates with prospects looking for well-made, fashionable clothes that displays their pursuits.
